Four Ways SIP Trunks Can Benefit Your Business

As businesses look for ways to increase collaboration and decrease expenses, SIP trunking is becoming an increasingly attractive option for business communications. In fact, market research firm Infonetics recently released a report that projects the SIP trunking services market will reach $8 billion by 2018. In 2014 alone, the worldwide market is on track to grow to 35 percent to $4.4 billion.

Put simply, SIP trunk lines are a virtual equivalent of physical T1 lines an “old-style” phone company would provide. SIP trunks offer a number of advantages for organizations, especially when deployed alongside a software based IP-PBX phone system. What follows are four critical benefits your organization can reap from this technology:

  1. Ultimate Scalability

With legacy telephony, increasing capacity requires you to purchase additional physical lines from the phone company, which is expensive and often time-consuming. To protect against having to scale up this way, businesses often purchase enough lines to handle peak capacity, which means resources are wasted when traffic is slower. Because SIP trunks are virtual lines, the infrastructure necessary to capacity when and where you need is already in place. In other words, you only pay for what you use.

  1. Significant Cost Savings

When you add SIP trunks to a high-quality PBX service you can drastically reduce expenses in several ways. First, you eliminate monthly charges from a service provider. Second, with SIP trunks every call becomes local, so your long distance calling expenses are slashed as well. You can also save money by paying for one service for communications, rather than a separate voice and data plan. Finally, as was mentioned above, SIP trunks make it easy to scale your system without adding physical phone lines, which always come at a cost.

  1. Greater Reliability

SIP trunks are extremely stable, because as virtual lines they are not susceptible to local power outages resulting from weather events or equipment failure. The technology also allows call to be routed to pre-determined locations if a primary office location goes offline for any reason. Considering even a few minutes of downtime can cost a business thousands of dollars, business continuity is a major advantage of SIP trunking.

  1. Compatibility with IP-PBX Phone Systems

SIP trunks can be seamlessly integrated with SIP based communications like the 3CX Phone System for Windows. Our system—which includes a variety of features like mobile clients, unified communications and WebRTC-based web conferencing—replaces an entire legacy phone system, with the SIP trunk taking the place of old style phone lines.

What Else Do You Need to Know?

The aforementioned advantages SIP trunking provides can help your business completely transform its communications. So if you hadn’t considered investing in this technology, now might be a good time to start investigating. Of course, we’re always happy to provide additional information. For a step-by-step guide to configuring a SIP trunk, click here.  For more about SIP technology, visit the FAQ page on our website.

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  1. Darvin Zuch

    With SIP (aka VoIP), it doesn’t have to be all or nothing. SIP phone lines can co-exist with legacy telco phone lines and form an important component of your business phone system. When deciding on your next business phone system, ask your provider about the option of including SIP phone lines in the mix.

    December 10, 2014 at 2:47 am