Why Video Conferences Close More Sales

SalesVideo conferencing is powering sales forces to close more sales, thanks to the personal touch that a face-to-face meeting provides.

This is one reason why the global market for video conferencing equipment and services, powered by the growth of Unified Communications, is forecast to expand at a CAGR of 8.5 percent during the period from 2015 to 2023, according to a report by Transparency Market Research published in December 2015.

According to sales consultant Brian Tracy, fully 80 percent of sales success depends on personality. “In sales, your personality is more important than your product knowledge. It is more important than your sales skills. It is more important than the product or service that you are selling,” Tracy points out.

And salespeople can hold many more face-to-face meetings via video conferencing — it’s a lot faster and cheaper than travel. Using the WebRTC platform technology, it’s also easy for anyone to use.

With video conferencing, salespeople can control the sales process better. Research from the European Center for Training and Development  shows that the personal touch makes the difference in closing a sale. “For a sales rep to close a deal, it is the confidence, endurance and ability to control the situation at the point where a sale is about to be closed,” – it’s all about the pro-active sales personality, the research showed.  

The pro-active sales personality accounted for 77 percent of the ability to manage customer relationships, the research shows.

So it’s critical for salespeople to learn to handle themselves well on camera. If you are video-conferencing with a client or prospect, you don’t want them to be distracted by visual or audio issues, according to the U.S. National Association of Sales Professionals.   If you can emulate an office environment even in your hotel room or living room, that will help make your audience more comfortable.

Always remember to look at the camera, not the video display of the person/people you are talking to! Be sure to practice making eye contact with the webcam beforehand. When you are talking, be sure to tilt your head forward — it looks more appealing on the webcam. And don’t forget to smile and laugh!

The rapid growth of the software-based PBX, as the report notes, is making video conferencing ubiquitous in major companies around the world. 3CX Phone System offers video conferencing in a few clicks, so that salespeople can get personal on screen anytime, and anywhere they wish.

You can see just how easy video conferencing can be, if you try out the 3CX’s web conferencing solution. Learn more here.

About 3CX (www.3cx.com)

3CX is a 100% channel company and is the developer of a software-based and open standards IP PBX which innovates communications and replaces proprietary PBXs. 3CX cuts telco costs and boosts company productivity and mobility.

With integrated WebRTC web conferencing, softphones for Mac and Windows and smartphone clients for Android, iOS and Windows phones, 3CX offers companies a complete Unified Communications package out of the box.

50,000 customers worldwide use 3CX including Boeing, McDonalds, Hugo Boss, Ramada Plaza Antwerp, Harley Davidson, Wilson Sporting Goods and Pepsi. Maintaining its global presence, 3CX has offices in the U.S., U.K., Germany, Hong Kong, South Africa, Russia and Australia. Visit 3CX on Facebook, Twitter and on Google+.

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