A Beginner’s Guide to Maturing Your Use of Video Conferencing

Are you considering growing your organization’s use of video conferencing to enhance business communications? Perhaps your company occasionally employs video conferencing for special board meetings and conferences but not for your everyday business needs. Or maybe your company uses video conferencing on a regular basis, but only senior executives have access to the tool. Maybe this is because you believe video conferencing is too expensive or inconvenient to deploy on a more global basis.

If any of this sounds familiar, maybe it’s time to learn more about video conferencing technology and all of the benefits it can offer your company.

Research shows that 87 percent of video conference users feel more connected to their colleagues and believe they’re more productive and efficient. Moreover, remote workers no longer feel isolated since they can now be included in daily meetings. With travel costing so much these days, video conferencing can also preserve your business’s bottom line. Video conferencing allows you to cultivate face-to-face communication with your clients regularly without the added time and expense of traveling to meet them in person. Whatever your company’s current proclivity is toward video conferencing, it’s easy to adopt a more extensive policy within your organization; here’s how:

  1. First assess your organization’s degree of video adoption. Is video conferencing a natural part of your business culture? If not, find out why and address those issues. For example, if the problem is access to technology, that’s an easy fix. Web conferencing can effortlessly be launched through an IP-enabled phone system. WebRTC technology permits browser-to-browser audio, video and data communication between Web browsers, so participants can easily join meetings without needing to download any additional software or plug-ins.
  2. Promote a more video-friendly culture within your organization. Some people just don’t like to see themselves on camera. Maybe they’re self-conscious or afraid they might say something inappropriate that will come back to haunt them. Whatever the reasons, address their fears and help to alleviate them. For example, hold impromptu one-on-one video chats with the camera-shy employees until they feel more comfortable. Also, emphasize how a face-to-face interaction allows them to better engage and be more effective with the other participants.
  3. Do all of your employees have access to video conferencing technology? If not, consider implementing a web conferencing solution that allows for unlimited users over one platform. In addition, choosing a platform that leverages WebRTC enables remote workers to participate in meetings they might otherwise have missed. This face-to-face communication helps employees feel more connected with their co-workers, something that can’t be achieved through a basic telephone call.
  4. Your company frequently utilizes graphs and charts to showcase your products/services, and you’re concerned the presentations won’t be as effective through video. With web conferencing features such as desktop sharing, you can easily share content, i.e. graphs, spreadsheets and videos, with your other meeting participants as you present them.
    Regardless of where your company stands now, you can easily boost your video presence at a pace that’s comfortable to your organization. However, the more you embrace video, the greater value it will add to your business. Ultimately, adopting a widespread video culture will create a more collaborative, productive and efficient working environment for both your employees and clients.

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