The Ultimate Telecom Reseller’s Portfolio: What’s Inside?

When your goal is to be a highly regarded telecom reseller that outpaces its competitors year after year, then you need a robust portfolio to set you up for success. For starters, you need variety to please your differing customers, perhaps some buyers prefer premise based PBX while others desire a hosted solution. In addition, you’ll need future-proof solutions that can stand the test of time in a world where business phone system technology is continuously advancing.

When telecom resellers obtain a range of best-in-class solutions they can sidestep the worry of customer churn due to a lack of flexible options. For instance, when you have an expansive portfolio your sales agents can always offer different solutions to potential customers if the first one isn’t suitable. Perhaps your sellers chose to pitch a premise-based IP-PBX to a small business, but the client actually prefers a phone system that’s handled by a third-party host. This would be no problem if your reselling business also offers hosted PBX. However, if your options are limited you may run the risk of losing a potential buyer to your competitors who might offer more options.

So, what are the top telecommunications technologies today’s resellers need to have in their portfolios? Here are a few that will enable you to remain competitive:

Unified Communications

Unified Communications (UC) is an essential for your reselling company’s portfolio. Today’s businesses are looking for multichannel communications and UC is the best way to offer them in a comprehensive feature set. A UC system can be easily integrated into a company’s existing phone system and offer its employees heightened collaborative capabilities in the form of instant chat, web conferencing and voicemail-to-email, to name a few. Your customer base needs these tools to stay competitive and if you don’t offer them, they will likely take their business elsewhere.

Hosted and Virtual PBX

Hosted and virtual solutions are absolute essentials when it comes to future-proofing your reselling business. More and more businesses are finding third-party hosted PBXs attractive in that they require less internal management. So if your customers are looking for a low maintenance system, hosted PBX will be your strongest sales pitch. In addition, virtual PBX can also provide a similar solution due to its software-based interface and management. A virtual PBX enables users to take their office phone—and all of its capabilities include UC features—home with them to work remotely more productively. And, with remote working becoming a major trend across the globe, this would be a wise technology to have readily available.


Including robust mobility options in your telecom portfolio is another necessity as bring your own device (BYOD) trend is becoming a standard business procedure. This means that businesses need phone system technology that can be leveraged from their personal devices. Softphones are a great solution for mobile workers as this technology enables an IP-PBX to become compatible with a desktop, laptop or mobile device. As such, employees can leverage their office phone number from their choice of personal device whether they are on the road, traveling for business or working from home.

So keep up with the demands of your customers and provide them with a portfolio of cutting-edge telecommunications solutions.

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