New Study Predicts Major Growth for Videoconferencing in Europe

Not long ago, videoconferencing was a luxury communications feature that only large enterprises could afford. But as advances in technology make videoconferencing more affordable—not to mention convenient—companies of varying sizes across the entire business landscape are adopting the technology.

In fact, a recent study from Frost & Sullivan predicts that the European videoconference market is set to grow from $1.78 billion in 2013 to $2.58 billion by 2019 as video grows more popular and audioconferencing is utilized less.

“Robust conferencing software caters to two key trends in the modern workplace: more collaborative work environments and the need to work remotely with ease,” said Frost & Sullivan Information & Communication Technologies Senior Research Analyst Vaishno Devi Srinivasan in a statement that accompanied the report’s release. “Since conferencing solutions are well-aligned to the latest developments in the working environment, service providers in this space are likely to taste considerable success over the forecast period.”

If your business is considering adopting videoconferencing for the first time, it’s important to investigate thoroughly before choosing a vendor. And first and foremost on your “must have” checklist should be WebRTC technology. WebRTC allows you to hold face-to-face virtual meetings through a Web browser, meaning that once you launch the videoconference, you can simply send a link to other invitees—through email, IM, text, etc.—and  once they click, they immediately enter the meeting. No downloads or additional plug-ins are necessary.

Email, audioconferencing, text messages and voicemail are all vital for business communications, but in some cases, only a face-to-face meeting will do. In the past, that meant getting in a car or on a plane to travel to a client’s headquarters or a different company office. Today, with WebRTC, all it takes is the right communications system and a few mouse clicks.

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