3CX Brings Exquisite Comms Makeover to Mana Products

The Long Island City-based Mana Products is a cosmetics manufacturing company. It is the world’s leading contract and private label cosmetics manufacturer, creating color cosmetics, skincare and hair care products for the prestige and mass markets for more than 40 years.

With nearly 1,000 employees, and growing fast, Mana Products needed a phone system that offered first-rate call management, mobility, increased productivity and low-cost scalability.

Mana case study imageBut the legacy Avaya Analog PBX that Mana Products was using couldn’t provide for these needs. It was also expensive to maintain, and parts and components were often unavailable. It also lacked any solution for redundancy. Altogether, Mana Products was spending more than $100,000 per year for calls, T1 lines and maintenance.

Opulent Offer

Mana Products Vice President and CIO George Alexandrou was determined to cut those costs, and to gear up to the latest technology for communications. Alexandrou looked at Cisco, Avaya and Verizon, but found them to be too expensive.

Alexandrou chose 3CX’s Unified Communications solution for its superb value proposition, cheap maintenance and rich offer of features.

“On the road or at the office, 3CX offers a plethora of features and tools for collaboration, productivity and plug-ins for systems like Outlook. From an IT perspective, it is a breeze supporting and maintaining the system,” Alexandrou said.

Elegant Installation and Deployment

Installation was neat and comely, with the help of 3CX Partner AKA Computer Consulting, as the solution is software-based and runs on standard operating systems – no special training was required for administrators.

3CX provisioned Mana’s 200 SNOM 715, 760, D Expansion, MeetingPoint and PA1 IP Phones automatically, and configured the company’s 6 lines in minutes. Plug-ins for Outlook and other business software were installed seamlessly.

Stylish Services

Mana Product employees enjoyed a major boost in mobility and productivity with 3CX, all at a sharply reduced cost.

Each employee now uses a single, portable extension so that calls to the office reach them at home, travelling – anywhere.

Call management using 3CX’s powerful Switchboard has become a thing of beauty. The switchboard is ideal for easily managing incoming calls, and managers can drag and drop calls for easy transfer.

And employees enjoy sumptuous collaboration, as they can call, message, chat or hold web conferences whenever they need to, wherever they are, and all at no additional cost thanks to 3CX’s Unified Communications features. This has given productivity an additional boost, along with the ability to integrate business software with the communications system so that information gets to where it is needed in real time.

Alexandrou is planning to triple the number of IP Phones to 600, and to increase the number of lines to 16 in the near future. He can do this at no extra cost with 3CX, which is limitlessly scalable.

3CX was designed with the business people in mind,” Alexandrou concluded.