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3CX Teaches The Art of a Software-based IP PBX – Case Study

Hochanda is one of the UK’s hottest teleshopping startups focused on the Arts, Crafts & Hobby industry. It goes without saying that a television shopping channel would need an extremely reliable and effective phone system to meet the high demand they would be facing from customers. With 100 employees, and an ever growing customer base, Hochanda’s communications needs were becoming more demanding by the day. Therefore, in August 2015 they set out to deploy a phone system that would offer them the flexibility and the features they needed, all at an affordable price.

3CX Phone System brings flexibility, cost savings and mobility to teleshopping startup

Painting Hochanda With 3CX Colours

With previous experience using 3CX Craig Norris, Hochanda’s Head of IT, was already familiar with the advanced unified communications features and flexibility that 3CX Phone System has to offer. So without much deliberation, Mr. Norris contacted 3CX Platinum Partner Computer Network Services and the installation process started almost immediately.

The setup included 50+ Yealink IP Phones and 20+ 3CX softphones connected to 50+ lines used to handle all of Hochanda’s sales.

Craig Norris, Head of IT, Hochanda Ltd:
‘We are extremely pleased with the system so far; it’s reliable, filled with features and most importantly cost effective, the value for money is next to none. It was easy to set up, configuration was a walk in the park, roll out was swift and maintenance is a charm. In addition the entire Hochanda team is very pleased with the system and have a firm belief that it will continue to satisfy our needs further down the line.’

Everything That Constitutes A PBX Masterpiece

Since deploying 3CX Phone System, Hochanda has experienced more benefits than they ever expected. Not only has it offered them more flexibility, features and reduced their monthly telecommunications costs, they’re also finding that the Windows-based PBX is so much easier to set-up, configure and maintain than any other PBX available in the market today.

With the CTI mode on the 3CXPhone for Windows client, sales agents can easily make and receive calls from their desktop. CTI allows agents to either control their IP Phone from their desktop or replace an IP Phone entirely with the use of a headset, keeping their hands free.

Additionally, due to the 3CXPhone clients for Android and iOS, they have seen their staff’s mobility increase drastically and have made sure that not a single call is lost. With 3CX’s smartphone clients staff are available on their office extension no matter where they are.

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