Messaging - A2P 10DLC Campaign Vetting - Twilio

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TownTech

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I am getting this from Twilio about messaging:

Why am I seeing an alert in the Twilio console that says I’m at risk of incurring penalty fees?​

A2P 10DLC requires that Twilio customers send messages to the US from phone numbers that are registered to an A2P campaign. Messages sent from an unregistered phone number are thus considered out of compliance with A2P requirements, and are charged at higher rates. Learn more about A2P pricing and fees here.

Anyone know if this is mandatory or if this is just another way of being charged a monthly fee for something that I don't need?
 
Twili doesn't know how you are using SMS, hence they are being safe and giving you the warning.

I wrote up the following that should explain if you need to worry about this:

Come April 1st most mobile carriers are imposing limits on SMS on some telephone numbers when messages are sent from “unregistered” numbers if the SMS is used in certain ways. This is for many reasons, partly because of spam. In short, the carrier will block messages to/from these numbers or severely limit it.

If your telephone number is an “800” number and not a local number everything continues as before, no action needed.
Example:
- 866-111-2222 is excluded from the rules because it’s an 800 number
- 111-222-3333 is included in the new rules because it’s a “10 digit number”

If you are using 3CX as a “Person to Person” communication method everything continues as before, no action needed.
Example:
- SMS communications are 1:1 or 1:Many. This means there is a person sending the message, not a system. This is very important – a real human being has to send the message for it to be classed like this.
- The volume of messages per number is low (not a hard limit, but think under 200 per day)
- The send rate of messages is low (1 per second max)

If you are using 3CX as a “Application to Person” communication method, changes are happening and action is needed.
Example:
- Communications are in bulk (message these thousand customers the same message, etc.)
- Communications are sent by an automated system
- You need to send multiple messages per second or many messages per day

In this case you can still do so, we will just need to register your numbers in the SMS databases.
Doing so is fairly simple, I just need some information from you, specifically:

1. Legal Company Name
a. DBA or Brand name if different from Legal Company Name
2. Tax Number / ID/EIN
3. Legal Business Address
4. Will you use SMS for marketing purposes?
5. Will you use SMS for loan arrangements?
6. Will you be sending URLs in SMS?
7. Will you be sending Phone Numbers in SMS?

The capabilities of “Application to Person” phone numbers depend on which mobile carriers your recipients use. AT&T provides a limit on the number of message parts that can be sent each minute for each campaign. T-Mobile provides a daily limit of messages that can be sent for each company, with no limit on the number of message parts that can be sent per minute. Verizon hasn't published throughput limits, but uses a filtering system that is designed to remove spam, unsolicited messages, and abusive content, with less emphasis on the actual message throughput.
 
According to Twilio help guides, regardless of your use case, their numbers (other than toll free numbers) will be considered A2P and will require 10DLC registration by end of August 2023.

They are progressively blocking SMS messages sent using non-registered numbers during July and will fully block SMS for unregisteded numbers by end of August 2023. I have experienced the progressive blocking in July with an error between 3CX and my Twilio account, reported in Twilio as a 10DLC block.

I have followed the steps to create a brand successfully. I have tried to register a campaign with Twilio. When I submit the campaign request with notes describing it as low volume mixed use case, with examples showing non-commercial person to person use it is rejected with "undefined error".

Anyone successfully solved for this?

There is a $4 one-time fee to register the brand (business LLC registration), a $15 one-time fee per campaign registration (successful or not) and then the lowest tier of 10DLC use case is $1.50/mon.
 
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JonSykes,
Thanks for the information that Twilio is apparently doing their own thing here and just making everything be 10DLC registered. I was not aware of this and now I can avoid this pitfall.
 
@JonSykes

You will need to contact Twilio support for this and ask why was the campaign rejected. Only Twilio can assist you with this.
 
@JonSykes

You will need to contact Twilio support for this and ask why was the campaign rejected. Only Twilio can assist you with this.
Yes, support ticket logged.

Mentioning because my day job uses 3CX with Twilio too and their campaign was rejected with no reason too. Neither of us truly use messaging for commercial A2P use. It is all P2P. But we are getting caught up in Twilio's gradual blocking so I assume 100% block by end of August.
 
Twilio is a bit strict on this, but the fines that come from abuse are no joke so I guess they want to be covered. We are also waiting for our campaign to be approved (or rejected) even though all we do is testing.
 
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