The Reseller of 2026 Will Sell AI Comms, Not Just Telephony

[GabrielaS_3CX]

The market is changing faster than many partners realize.​

Telephony is no longer a differentiating technology. It has become infrastructure - just like electricity, internet, or WiFi. Customers expect it to work. Period. In our previous blog, we described how the traditional PBX is evolving into an AI-driven communications plat...

Continue reading the Original Blog Post.

 

[Juan Marriott]

Yes, we have to re-train our commercial force with this approach

 

[Bas Nederveen]

Yes, get this right… and you will never talk about prices and discounts again. You will only talk about how much value you will add to their business.