Huge Savings for First International Bookmaker Company

The promise of speedy and guaranteed service meant First International Bookmaker Company needed to have a phone system that could keep up with their high call volume and keep quality customer service front of mind. With 3CX, not only were they able to make employees work more efficiently with a modern solution, but they were also able to increase mobility and cut costs on monthly telco bills.

The Challenge

Customer service is key to First International Bookmaker Company, and with clubs across the country their daily call log could include customers from the shores of the Baltic all the way to Berring. Quality, reliability, and consistency were essential characteristics they needed each day. That’s where the search for a new provider stemmed from, and that’s how they were led to 3CX.

With a staff of over 3,000 using 2,000 IP Phones there was a need to have a reliable system that could maintain call quality as well as allow each employee to liaise with customers and contacts at matches. The old system was a hosted service with Asterisk®*. It is an open source provider, but First International Bookmaker Company was encountering technical problems on a regular basis.

3CX Offers a Solution

First International Bookmaker Company's only concern was finding a solution to the technological issues that were continually popping up with their old Asterisk® system. They were already working with Cisco ISR router and voice services and didn’t want to have to shut the whole system down whilst switching over to a completely new one. Because 3CX provides superior PBX solutions and works with most 3rd party brands, the choice was simple.

Cost wasn’t the main issue for First International Bookmaker Company’s choice to move, although some weight was also given in this regard. The major concern for First International Bookmaker Company was technical reliability and a solution from a company like 3CX who has steadily built a reputation for its consistent high-standards, and for its ease of access when working with other platforms.

first international company

“We wanted to improve the quality of the customer service experience that we offered to our customers. With the old system, we had dropped calls and issues resolving customer complaints. We needed something to change and quickly! In an answer to whether there were cost savings when we moved to 3CX, yes, there were huge cost savings. For that reason, we will use the VoIP Phone System from now on”

Nikolay Melikhov, IT Manager, First International Bookmaker Company

The Results

The team at First International Bookmaker Company have seen an increase in terms of productivity and mobility. The transition was fast and simple and there is no looking back. Most importantly, the new phone system has proven to be much more reliable, meaning that less calls are dropped and customer satisfaction is on the rise. As a more affordable option, 3CX came in at a fraction of the price of comparable solutions, and by utilizing VoIP, the organization is also able to see significant reductions in monthly bills.

The Customer

liga stavok logo

The First International Bookmaker Company is an online betting brand based in Moscow, Russia. It is the premier online platform for the Russian Federation, and is known as Liga Stavok, and offers betting on all major sporting matches and tournaments. The platform has benefited from the addition of Express Check-in to give customers increased accessibility to betting

*All trademarks mentioned are not affiliated with 3CX, its products, or its websites. The owners of these trademarks are not the source of, and do not sponsor or endorse, the products/services promoted here. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.