Sri Lankan Technology-based Transport Service Provider ‘Picks’ 3CX
As the only taxi service of its kind in the country, allowing customers to inquire, complain, or give feedback about their journeys, PickMe found itself to be growing rapidly within a short period of time. Growth showed no sign of slowing down. PickMe needed a more scalable and reliable PBX that would support the expansion of the company, whilst maintaining its unrivalled customer experience.
The Challenge
The company’s previous PBX caused issues with its non-user-friendly interface, difficulties with custom developments and integrations, and inaccurate live CRD information.
What’s more, PickMe was spending upwards of 2 million Sri Lankan Rupees ($12,700USD) per year maintaining the system.
This, combined with the key selling point of the service, and the exponential growth they had experienced, led Digital Mobility Solutions to seek a more scalable and reliable PBX.
3CX Offers a Solution
3CX provides advanced UC features, integrations with popular CRM’s and applications, and multiple deployment options for better flexibility. Despite this, installation can be carried out in a matter of hours, with no disruption to service, and in working with the best I.T. and telecommunications resellers around the world, the system can be supported locally for ease of management. After completing a trial of 3CX, and assessing other systems from I-Phonic®* and Avaya®*, the winner for Senior I.T. Administrator, A. N. Mohamed, was clear.
For PickMe, 3CX partner SimSyn carried out the deployment which saw 3CX take over management of the company’s 30+ Yealink IP phones, and 45+ SIP lines. With 3CX’s administration minimized to almost zero, and many tasks automated or achieved at the click of a button, the burden of PBX management was lifted from the I.T. admin team. Furthermore, they were able to connect branches via VPN and in doing so, experienced no lags or downtime in the service.

“3CX is a total communications solution with corporate and call center features and includes almost all of the system visibility at user level. The system is easy to handle with a user-friendly interface and environment, and the cost savings were remarkable, allowing us to save over 500,000LKR on development costs. Earlier our service level was at 60 to 70%, but now it’s above 78%. With the mobile app, and integrated web conferencing, it’s easy to attend meetings even when we are not in the office.”
A. N. Mohamed, Senior I.T. Administrator, Digital Mobility
The Results
In addition to over 500,000LKR in savings, PickMe noted a considerable and immediate increase in productivity levels and mobility within the company. PickMe now has the tools and functionality to cope with the demands and level of service that their customers have come to expect, and are able to communicate more effectively within the organization and its various branches. Additionally, as 3CX is easy to scale with no additional costs based on the number of users, the company has the support they need to help them grow and flourish without any restrictions.
The Customer
PickMe was launched in June 2015 by Digital Mobility Solutions in Sri Lanka. As a transport technology company, Digital Mobility strives to break boundaries by providing innovative, modern solutions which offer convenience and reliability to its customers.
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