Optodev has a Clear Vision with 3CX
Manila based Optodev employs over 1000 employees, producing over 1.5 million lenses each month. By switching to 3CX, the company was able to modernise its communications, providing an easy to manage, feature-rich PBX. It also offered employees greater mobility via the mobile apps, whilst improving productivity.
The Challenge
Optodev was finding that its old Ericsson®* phone system was no longer able to meet the needs of the company. The company was becoming increasingly frustrated with the PBX which was difficult to manage internally - a problem that was compounded by the lack of external technical support in the Philippines. Additionally, it was spending two million pesos, or nearly $45,000, every year on leasing phone lines - a cost which Optodev was keen to save. It was clear that in order to remain connected, it needed to upgrade its phone system.
With over 100 Cisco®* IP phones, they needed a system which would improve communications within the company, without requiring the purchase of additional network cabling or hardware.
Optodev investigated purchasing either a Cisco® or Avaya®* PBX, but found that these phone systems were very expensive and out of date at that.
Out with the Old – In with 3CX
Following a quote from 3CX Partner, Keysys Inc., the company decided to switch to 3CX, which offered better functionality than these two companies, and at 60% of the cost. Optodev was also impressed that 3CX provided key features, such as conferencing, call queuing, and a paging system, at no additional cost.
The company was very pleased with the smooth transition to 3CX. Thanks to the auto provisioning feature and 3CX’s ‘plug and play’ ability with IP phones and Gateways, each phone took a minute or less to configure, with the switchover being completed in record time.
As 3CX supports the use of Cisco 7940,7941, 7960 and 7961 phones, the company was able to retain these phones for the time being, making the move to 3CX very cost-effective and the deployment even quicker.
Optodev immediately noticed an improvement in the ease of communication with 3CX, particularly when its employees are working away from the office. Using 3CX Apps for Android and iPhone, Optodev’s employees could now make and receive office calls from anywhere in the world via WiFi or 3G, enabling them to keep up-to-date on daily operations. The mobile apps are also useful for employees travelling abroad, as they are able to make phone calls for free over the internet, enabling the company to achieve savings on its telephone bills. Both the Android and iOS Apps integrate seamlessly with 3CX, so Optodev’s employees can still enjoy the added features of 3CX, such as viewing their colleagues’ presence and setting up conference calls. This has offered Optodev’s employees greater mobility, whilst improving productivity.

“We are extremely pleased with 3CX. It has performed very well since installation. The phone system is extremely user friendly and we are now able to manage our whole phone system internally without any difficulties, enabling our staff to keep in touch easily.”
Alexander Galanido, IT Supervisor, Optodev
The Results
In contrast with their old phone system, Optodev has been extremely pleased with 3CX’s user friendly system. As 3CX runs on Windows, it integrated seamlessly with the company’s existing operating system, enabling it to be managed easily internally as per any other Windows application. The company can now add extensions and remotely configure the phone system without the need for external technical support. For Optodev’s employees, 3CX’s straightforward interface has made mastering and utilizing all the advanced features a breeze. Employees are now better connected both with their colleagues and customers.
The Customer

For more than 30 years, Optodev, a subsidiary of Essilor International based in Manila in the Republic of the Philippines, has been a producer of high quality, ophthalmic lenses for use in glasses, as well as in optical equipment for the medical sector.
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