Axivas Achieves Cutting-Edge Communications with 3CX PRO Edition
Axivas is a leading provider of marketing and sales services. It’s a consultancy business that depends upon high quality communication with both its clients, and its large staff of experts. For Axivas, however, sales today entail much more than just selling. A level of trust must be created, rather than simply convincing people to buy. Naturally, this places communication at the epicentre of the company’s mission. A high performance, feature-rich system was required offering greater flexibility and versatility, and much lower communication costs.
The Challenge
Axivas wanted to replace its traditional Siemens®* Hipath 4000 PBX which was being used in conjunction with Siemens®’ Procenter ACD call center application. Not only was the Siemens® phone system costing Axivas a large amount of money per month, the hardware PBX offered little flexibility when it came to adding users, or routing calls for lowest cost.
What’s more, the call centre application wasn’t providing the level of detail in call reporting and system monitoring that Axivas needed as a rapidly growing company.
With a salesforce of 600, that continually changes and grows, Axivas needed to be able to make low-cost and rapid changes. With 200 phone lines, at four different locations, increased control of administration was a critical upgrade for Axivas.
In addition to this, managing increasingly high call volumes was also a factor. The company also wanted to take full advantage of the qualities of VoIP gateway BeroNet for low-cost call routing. Axivas achieved all its objectives with the 3CX PRO Edition.
Migrating to High-Performance, Multi-feature PBX
3CX PRO Edition was rapid and inexpensive to install, as it runs on VMWare. This permits businesses to rid themselves of expensive and difficult to manage PBX hardware and consolidate their telecoms infrastructure onto their VMware platforms. The power of 3CX is that it allows you to use your existing servers and take full advantage of their power and reliability, without having to add yet another difficult-to-manage “appliance” to your server room.
3CX Platinum Partners ISP-Euronet and headON were able to complete the installation very rapidly, and without any loss of uptime for Axivas. 3CX provided the rich offer of powerful features allowing Axivas to run its business more efficiently. The call center features provided more efficient management of traffic, as well as advanced reports and CRM integration – 3CX’s call center software is entirely integrated with major CRM software, including Microsoft 365, Salesforce, Google Contacts, Microsoft Dynamics and Microsoft Outlook. This permits the client profile to be linked to the call as soon as it’s identified.
3CX PRO Edition also includes integrated video conferencing for up to 25 participants using all devices and standard mobile phones. This allowed the very mobile consultants at Axivas to have a single phone number which worked both in the office, and on their smartphones while on the road, at no extra cost.
With its ability to leverage SIP trunks for lowest-cost routing, 3CX slashes phone costs, taking full advantage of the company’s VoIP gateway. The 3CX PRO Edition Switchboard function enabled simple and effective management of call queues, along with Wallboard monitoring.
Axivas also needed specific voice applications for call routing, and this was provided by the 3CX Call Flow Designer (CFD). With the 3CX CFD you can create voice applications with a few mouse clicks, automating time intensive business processes. For example, create a voice application that queries the caller for a customer number, then validates this number against a database, and routes the call based on customer type. Automate repetitive tasks and save valuable agent and customer time.
3CX CFD has a graphical interface that lets you put together the components of your voice application using drag and drop – rather than cumbersome scripting or programming! Visually design an application in hours rather than weeks. Axivas found it easy to put to use, as it is entirely visual, requiring no knowledge of coding.
Detailed reporting was provided by 3CX Call Reporting function, which tracked all system activity and generated customised reports. On top of this, Axivas’ 600 sales specialists could join in videoconferences and online meetings quickly, easily, and at no extra cost, thanks to 3CX’s integrated web conferencing feature which leverages Google’s Webrtc technology.
“With the implementation of 3CX we were able to replace the traditional and costly Siemens® system fast and easy. The seamless migration was realized successfully with no losses. The new system is high-performance, cost-efficient, professional yet uncomplicated.”
Jörg Schwartz, CIO, Axivas
The Results
3CX’s low-cost routing enabled massive call cost reduction at Axivas. Call management, covering all of the company’s locations, was simplified thanks to 3CX easy-to-use routing controls. The Call Flow Designer permitted Axivas to design routing for callers to reach directly the person they wished to speak to, reducing caller hold time, complex automated menus, and the risk that callers choosing the wrong menu option waste their time.
Unified Communications(UC) enabled employees to become completely mobile, but to always remain in touch. It entirely replaced the company’s legacy fax and voice recording system. The company also saw an extensive improvement in administration, thanks to the powerful 3CX monitoring and reporting functions. The overall result has been a massive and total upgrade in quality of communication for Axivas, with its leapfrog from a traditional PBX to the cutting-edge 3CX technology.
The Customer
Axivas consultants enable professional client acquisition and continuous development of existing customers, offering a flexible resource to develop new profit potential and maximize the sales efficiency of its clients.
*All trademarks mentioned are not affiliated with 3CX, its products, or its websites. The owners of these trademarks are not the source of, and do not sponsor or endorse, the products/services promoted here. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Copyright © 2026