Further Expansion In Store for Retailer Seasalt with Support of 3CX

Seasalt’s headquarters are based in Falmouth, Cornwall. They employ over 1,000 people with plans for continued and rapid growth. With a national presence, and the need to connect to suppliers across the globe, the company needed a phone system that would enable seamless connection to all stores in the country as well as reduced call rates.

The Challenge

At a rate of 10 new stores per year, Seasalt was expanding rapidly. As a result, they were looking for a phone system that could provide both the flexibility for employees to work efficiently according to their individual needs, and the ability to easily scale as the company’s growth continued. They were in need of a reliable solution that could provide instant connection to other branches. A modern system that could be bridged with other locations and provide additional UC features was essential to support further growth and modernization of the company.

Although Seasalt needed an innovative business phone system that could keep up with their quick expansion, it was also important that collaboration and communication between offices and stores could be improved.

Connecting Branches & Supporting Remote Workers

In working with 3CX partner, CF Systems, the company found that 3CX could fulfil all requirements, whilst keeping cost of ownership down.

CF Systems were chosen by Seasalt due to their ability to implement and support well. They were able to quickly deploy the phone system and connect the head office with all stores. Along with a selection of Yealink IP phones, employees are now using the user-friendly 3CX Web Client, softphones, and smartphone apps. The company is also enjoying Gold Level partner support via CF Systems.

seasalt cornwall shop

“3CX gives us everything we need for telecommunications across both our head office and our 60 strong, store network. Its low running costs and flexibility, including the ability to operate seamlessly across desk phones, softphones, and mobiles, makes it ideally suited to support our fast paced business.”

Adam Cotgreave, Director of Business Systems, Seasalt Limited

The Results

SeaSalt are extremely happy with 3CX’s ability to enable communications across their rapidly growing, and highly distributed business. The ability for the phone system to support calls across both head office and a growing store network has been vital. Features, such as the capability to support remote working and cross-company conference calls, have been a significant factor in facilitating growth whilst supporting our company culture.

The Customer

seasalt cornwall logo

Seasalt Cornwall began its journey in 1981 when owners the Chadwick family purchased a small clothing shop in Penzance. What began life as a supplier of workwear for the locals, in trades such as fishing, has since grown into an international women’s fashion brand still influenced by its origins in Cornwall all those years ago. Seasalt are now retailers of beautiful, practical clothing, accessories and footwear. Their products are sold throughout their chain of stores in the UK and worldwide through their website and network of wholesale stockists.