Reinforcing strategic alignment and collaboration.
Partners across North America attended invitation-only high-level meetings in New York and Dallas hosted by 3CX, a pioneer in the VoIP industry - giving Partners in the USA and Canada the opportunity to reflect further on 3CX 2025 strategic direction.
With a 20 year history of helping build SIP interoperability, providing freedom of choice of phones and providers, helping phone vendors and SIP trunk providers make their platforms more secure and reliable - as well as providing training in the use of VoiP and SIP to hundreds of thousands of partners worldwide that has helped theirs and our business to flourish - 105 partners across USA and Canada were excited to join these selective, in-person one-on-one discussions followed later by a group meet-up.
2025 Strategic Direction

Partners in attendance used the opportunity to ask questions and discuss further our most important topics:
- Focusing on core strength in medium & large installs
- New V20 architecture ready for the future and prepared for security challenges ahead
- New features around AI, management and reporting without major deployment or management changes
- Changes to 4SC sales to focus our marketing, development and support resources on midsize & larger installs and on customers who require advanced telephony solutions
- Multi-tenant for small customers to assist partners manage existing small customers more cost effectively whilst at the same time remaining focused on medium & large installs
Win-Win Commitment
At 3CX we know most customers initially need help to deploy and configure 3CX correctly. Later customers look to partners for ongoing support to maximize the benefits of 3CX with the range of integrations we facilitate and to leverage our wide range of advanced telephony features. We’ve also learned over the past 20 years that Partners to continue to choose us for a range of reasons - many of which were reiterated in the meet up:
- Modern, reliable, and innovative infrastructure - a PBX partners can trust and sell for years to come
- Financially sound and future-proof, a PBX built for long-term success
- The most competitive margins in the industry
- Lowest cost support options in the industry
- Freedom of choice
- No lock down to a particular VoIP provider
- No enforcement of a particular phone brand
- Self hosting in the cloud or on premise is permitted
- Free training materials
- An active forum with Community and 3CX involvement
- Partners bill customers directly - we do not turn partners into commission agents!
- THE most competitive pricing for an enterprise telephony product
Feedback from attendees has been very positive with many agreeing that 3CX remains the best choice for enterprise telephony not only now but for many more years to come. Many have asked when the next high-level sessions are planned. For now, our thanks to all Partners who contributed to this great success as well as for your ongoing trust and support. Watch this space for more information.

