PBX stands for Private Branch Exchange, which is a private telephone network used within a company or organization. The users of the PBX can communicate internally (within their company) and externally (with the outside world), using different communication channels like Voice over IP, ISDN or analog. A PBX also allows you to have more phones than physical phone lines (PTSN) and allows free calls between users. Additionally, it provides features like transfers, voicemail, call recording, interactive voice menus (IVRs) and call queues.
Traditional PBXs would have their own proprietary phones, such that there would be a way to re-use these phones with a different system. This means that we either have system-lock-in (we are bound to the same system because changing system means also changing phones, which makes it prohibitively expensive to break away) or vendor-lock-in (we are bound to the same vendor because the phones are only usable with systems from the same vendor, sometimes only within a particular range of systems).
Time and Technology however have changed the consumer telephony landscape, with the flag-bearer being the Open-Standards-based IP PBX. The point of the “IP” in this new era is that the phone calls are delivered using the Internet Protocol as the underlying transport technology.
PBX phone systems are available as Hosted or Virtual solutions and as on-premise solutions to be run on your own hardware.
This image gives us an idea of what an IP-PBX system allows in terms of connectivity and reachability.
With a traditional PBX, you are typically constrained to a certain maximum number of outside telephone lines (trunks) and to a certain maximum number of internal telephone devices or extensions. Users of the PBX phone system (phones or extensions) share the outside lines for making external phone calls.
Switching to an IP PBX brings with it many benefits and opens up possibilities, allowing for almost unlimited growth in terms of extensions and trunks, and introducing more complex functions that are more costly and difficult to implement with a traditional PBX, such as:
- Ring Groups
- Digital Receptionists
3CX has established itself as the leading IP-PBX manufacturer, ticking all the checkboxes for any business looking for enterprise-grade features.