Has that caught your eye? Studies show that you can recruit 800% more leads just by introducing video to your campaigns. It takes five minutes to introduce to your funnel and can be done from the comfort of your own home- it’s too good an opportunity to turn down right?

Video is having a moment right now, particularly as remote working becomes the ‘new normal’ for many of us. We’re watching more, sharing more and making more- as evidenced by the rise in popularity of video sharing apps like TikTok! For salespeople and marketers, the benefits are clear: businesses that use video grow revenue 49% faster than those that don’t, whilst using video on a landing page can increase conversions by 80%.

generate 800 percent more leads using video

When to use video?

You can use video at every touchpoint in your sales funnel. We recommend starting with the following aims in mind:

1. Build Awareness

Sharing video on social media and on your website helps to build awareness of your business and what you do. Focus your content on sharing knowledge/ expertise to convey authenticity.

Get started by: Running weekly video tips where you share helpful hints for 3CX users and new starters!

2. Foster a Connection

Build rapport with your prospects and show them that you’re a real person, not just a faceless entity! An introduction using video rather than email is sure to make you stand out from the crowd! Just remember to keep it short and direct- your prospects will be curious but anything over 80 seconds and their attention will wain.

Get started by:

  • Sharing a brief case study demonstrating how you’ve helped a similar client
  • Describing your mission and how it relates to your prospect
  • Offering a suggestion or improvement.

3. Offer Face-to-face Proposals

With so many enterprises around the world switching to remote working, it’s easy for the sales process to be reduced to impersonal email exchanges. Maintain a face-to-face connection with your prospects and accounts, by utilising video conferencing software such as 3CX Webmeeting. Webmeeting allows you to create virtual meeting rooms so you can use body language, gestures and props for your pitches, just as you would live.

Get started by: Conducting a pitch over VC and following up with a proposal session. If you’re feeling adventurous, you could also arrange a classroom style webinar for prospects to learn about your 3CX solution!

3CX WebMeeting Locally or on the Cloud.

Our top tips for video success:

1. Don’t over complicate

You don’t need to be Steven Spielberg to create incredible video content. Forget about music, explosions and fancy editing and choose an authentic unedited approach. The goal with video marketing is to appear relatable, likeable and above all else, human!

2. You don't need to be perfect

Humans aren’t perfect so don’t get bogged down with delivering perfectly polished speeches. It’s important to be clear and confident but speak naturally, allowing for natural pauses and hand gestures. It can help to speak to a colleague (positioned just behind the camera) and imagine that you’re coaching them.

3. Have a laugh

The best way to be successful with video is to not take yourself too seriously. Use props, tell jokes, recreate that scene from Love Actually if you want to! Just play with it. Your prospects will keep paying attention if your video surprises them and offers useful information.

Incorporating video and conferencing using 3CX Webmeeting into your sales funnel creates engaging and unique sales experiences for your prospects. Try it today and you'll be generating up to 800% more leads in no time! If you want to let us know how you’re getting along, you can always send us a video too! ;)