What are the benefits of hosting webinars?

Live Webinars are a great, user-friendly sales tool that can dramatically raise your businesses profile: Easy to Use: Set up and host webinars in minutes without the need of your IT support staff Generate better-qualified leads for less: Present your product or service to hundreds of potential customers Engage and Intrigue: Seamlessly switch from your product video to your website and back to your presentation

What do I need to get started?

We recommend purchasing a good quality webcam (check the built-in camera on your smartphone and computer first as the quality may be sufficient), a microphone and wireless headset, so you can move freely whilst you present your webinar content. Above all else, choose a secure, robust webinar platform that can be accessed via a browser to encourage maximum participation.

How can I encourage my target audience to sign up?

Having a webinar marketing strategy is essential if you want to guarantee that your content ends up in front of your target audience. Fortunately, advertising your live webinar needn’t be time-consuming or costly. There are several, effortless ways to raise the profile of your webinar. We recommend the following as best practice: Set up a dedicated landing page for your webinars. This should include a registration page to track attendees Use social media to advertise your webinar. Share the link to your landing page/registration page every few days and start warming your audience up with ‘snippets’ relating to the specific topic you will be discussing Write a blog post highlighting key discussion points and give your webinar attendee’s a taste of what is to come Remember, that as well as hosting live webinars you could also take advantage of your webinar recording tools to offer an ‘on-demand’ option for attendees who cannot make it on the day. You could even add the recording to your YouTube Channel or social media accounts to boost your exposure.

How To Host Webinars With 3CX: Setup, Tools & Best Practices

A webinar is a video workshop that is typically conducted using video conferencing software. Webinars are delivered to a live audience that can interact directly with the webinar host via voice or chat. In light of this, hosting a webinar provides a unique opportunity for sales and support representatives to engage directly with their target audience. Use hosted webinars for:

Training and E-Learning
Online Meetings and Round Tables
Introducing offers & promotions
Strategic business announcements
Q&A sessions
Product demonstrations

Why Host Webinars?

Webinars are a direct way to engage with customers, leads, and internal teams. You can run product demos, sales pitches, training sessions, or announcements—all from your browser. Businesses that host webinars consistently see stronger lead generation and better retention.

Easy to Use: Set up and host webinars in minutes without the need of your IT support staff
Generate better-qualified leads for less: Present your product or service to hundreds of potential customers
Engage and Intrigue: Seamlessly switch from your product video to your website and back to your presentation

What Is A Webinar?

A webinar is a live online event. Attendees join via a webinar software platform and watch presentations, ask questions, and interact in real time. It’s commonly used for:

Product launches
Training and onboarding
Live Q&A sessions
Strategy briefings
Customer updates
Partner meetings

Key considerations when choosing your webinar platform:

Webinar software should be accessible via a web browser
URLs are secure, random and encrypted to minimize security risks
The platform explicitly asks for permission to use your mic and camera. (This avoids issues such as ‘zoombombing’)
The platform includes in-built chat, pass the mic and screen sharing
The platform provides file sharing and polling functions

What You Need To Host a Successful Webinar

You don’t need a studio setup. Just a few basics:

Webcam (check your laptop or phone first)
Microphone or headset
Good internet connection
A clean background or quiet room
Reliable webinar software

If you want full control and no third-party plugins, use a browser-based free webinar platform like 3CX.

Set up a dedicated landing page for your webinars. This should include a registration page to track attendees
Use social media to advertise your webinar. Share the link to your landing page/registration page every few days and start warming your audience up with ‘snippets’ relating to the specific topic you will be discussing
Write a blog post highlighting key discussion points and give your webinar attendee’s a taste of what is to come

Remember, that as well as hosting live webinars you could also take advantage of your webinar recording tools to offer an 'on-demand' option for attendees who cannot make it on the day. You could even add the recording to your YouTube Channel or social media accounts to boost your exposure.

Host webinars with 3CX Video Conferencing and boost your sales

3CX Video Conferencing allows you to easily host webinars and invite your participants to register. Leverage powerful live webinar features of 3CX Video Conferencing to deliver Q&A sessions, product demonstrations and business announcements to your target audience.