Communications Refreshed by 3CX at Azerbaijani Shirin Su

shirin-su-featured-image2LONDON, UK and BAKU, AZERBAIJAN – 24 SEPTEMBER 20163CX, developer of the next-generation software-based Unified Communications System, has enabled Azerbaijani mineral water producer Shirin Su. to boost contact center productivity, cut communications costs, bridge remote offices and achieve complete mobility.

Contact Center Efficiency

Baku, Azerbaijan-based Shirin Su, one of the nation’s leading bottled water manufacturers, was struggling to handle calling traffic at its contact center, and telco expenses were rising fast.

Shirin Su Director Elshad  looked at Grandstream and Asterisk systems, but chose 3CX PRO Edition, working with Baku-based 3CX Partner iTech Group.  3CX PRO Edition  slashed phone costs with IP Telephony, bridged remote branches to make interoffice calling free, while 3CX’s softphone and smartphone clients provided complete mobility. And its contact center software provided advanced call management that boosted efficiency and productivity.

Shirin Su Director Elshad said:

“3CX PRO Edition has enabled us to achieve all of our goals, and has provided great value. Altogether, 3CX has given our call center an important productivity boost, and has radically simplified our communications,” Aliyev commented.

Read the complete case study to find out how Shirin Su boosted contact center productivity, cut calling costs, bridged remote offices and achieved complete mobility with 3CX.

About 3CX (

3CX is a 100% channel company and is the developer of a software-based and open standards IP PBX which innovates communications and replaces proprietary PBXs. 3CX cuts telco costs and boosts company productivity and mobility.

With integrated WebRTC web conferencing, softphones for Mac and Windows and smartphone clients for Android, iOS and Windows phones, 3CX offers companies a complete Unified Communications package out of the box.

50,000 customers worldwide use 3CX including Boeing, McDonalds, Hugo Boss, Ramada Plaza Antwerp, Harley Davidson, Wilson Sporting Goods and Pepsi. Maintaining its global presence, 3CX has offices in the U.S., U.K., Germany, Hong Kong, South Africa, Russia and Australia. Visit 3CX on Facebook, Twitter and on Google+.

About iTech Group (

More than 15 years we are System Integrator which has been operating in information technology market, offering solutions of Telecommunications, Security, Consulting, Outsourcing and Software. We have gained big corporate clients base in the field of telecom, oil and gas, government, transport, as well as in the sectors of finance & banking. Our professional and certified team of specialists carried out different complexity projects, enabling us provide our corporate clients with key solutions. We are proud to gain trust of our clients.