Solutions Provider approach provides channel with value-add, end-to-end solution.
LONDON & BATH, UK, 25TH MARCH 2019 – Gradwell Communications (Gradwell) has been confirmed as the first solutions provider to be appointed by 3CX. This new agreement, initially covering the UK, represents a step-change to the traditional business model with a move away from ‘box-shifting’ and just selling software licences to providing value-add solutions and services. Gradwell’s channel community will now have the opportunity to take full advantage of increasing demand for 3CX’s IP PBX, plus the telephony solutions and services that wrap around it.
“Gradwell is a visionary in the UK business communications market, having been one of the first to launch a SIP trunk service. It's an honour to be able to team up with an established and leading provider in delivering a complete solution for the on-premise and cloud market. Customers and partners will have peace of mind that they are buying a solution fully supported and guaranteed end-to-end,” said Nick Galea, CEO, 3CX, the innovative leader in the software IP PBX marketplace.
“Delivering successful VoIP solutions is about so much more than providing the required number of IP PBX licences and that’s where Gradwell’s value-add services come into play,” explained Gradwell’s founder and CTO, Peter Gradwell.
Gradwell is one of the UK’s fastest growing cloud communications providers focusing on small to medium sized enterprises.
As an established business communications solution provider with a proven technology portfolio Gradwell can, for the first time, provide an end-to-end solution which wraps around 3CX’s IP PBX. The Gradwell and 3CX joint channel communities can now provide an easy to deploy and easy to use, out-of-the box VoIP solution to their customers - a much-improved value proposition for both.
As well as 3CX’s licences channel partners will now be able to drive new business and revenue generating solutions, from a single supplier, by offering Gradwell’s wrap around solutions including: highly-secure hosting, server provisioning, SIP trunks, session border controller (SBC) installation, CRM integration and handsets. The Gradwell team also has extensive expertise with 3CX’s Call Flow Designer so can implement all necessary call routing requirements.
“A key USP for 3CX is that as a value-add solutions provider, Gradwell is the only provider to have developed solutions, specifically designed for the channel, which complement the features and functionality of the 3CX IP PBX. For example, with a Gradwell solution, the end user is able to push call recordings to cloud storage devices, freeing up considerable server space,” added Gradwell.
Other value-add offerings from Gradwell include a team of 3CX accredited engineers dedicated to hosting and supporting 3CX, onboarding resources working exclusively on 3CX and a 20 strong front-line support team to answer and manage any issues.
Quick to see the business benefits of VoIP, Gradwell was one of the first business communication solutions providers in the UK to launch a SIP trunk service. Continually enhancing its product offerings and investing to deliver on its technology roadmap, Gradwell offers secure, reliable and robust market-leading telephony solutions to its reseller community.
“Having established ourselves as one of the first 3CX SIP certified trunk providers, this value-add agreement takes our relationship with 3CX to the next level,” said Gradwell. “It will also provide a very attractive proposition for existing 3CX resellers as they choose the distributor that will deliver the most business benefits for their customers.”
The importance of channel partners now being able to go directly to Gradwell for technical support should not be underestimated, nor should Gradwell’s commitment to provide extensive training for resellers, and importantly, on-site training for end users.
“The new agreement with 3CX, combined with further game-changing announcements for our channel partners in the pipeline, means that I could not have joined the company at a better time,” said Jamie Ward, Gradwell’s newly appointed sales and marketing director.
Ward joins Gradwell from Gamma where he was head of SME sales.
“Gradwell wants to provide the channel community with VoIP solutions that give them a huge opportunity to drive new business and increased revenue. The agreement with 3CX does just that. Our complete solution eliminates all the complexity around the deployment of a VoIP solution, not just for our resellers but for their customers. Happy customers, mean happy resellers and happy resellers mean repeat business for 3CX and Gradwell,” said Ward.
For full details on and to sign up for Gradwell 3CX training events, visit https://www.gradwell.com/phone-systems/3cx/
Gradwell’s existing and prospective partners wishing to know more about reselling 3CX’s IP PBX should also visit: https://www.gradwell.com/phone-systems/3cx/
About Gradwell Communications
Gradwell, founded in 1998, is a business communications solutions provider with a focus on small to medium-sized businesses (SMEs). Its services which include SIP trunking, hosted phone systems and connectivity, were born in the cloud and have continued to evolve based on open standards technology and Gradwell’s Intellectual Property.
Gradwell’s focus is on developing flexible cost-effective solutions and services that help businesses find a better way to communicate, increasing their productivity and efficiency.
A channel first business with a UK-wide network of partners, everything Gradwell does, including its exceptional customer service, is driven by the needs of its channel partners and their customers.
The company’s cloud communications solutions help its channel partners to retain existing customers, attract new business and increase revenue. For many of its channel partners, Gradwell has been integral to helping them build strong and successful businesses.
In 2018 Gradwell was awarded Best Business ITSP (£2m-£10m) by the Internet Telephony Service Providers’ Association (ITSPA) and Best Voice Provider by the Internet Service Providers Association (ISPA).
Gradwell is a 3CX solutions provider, a Microsoft Gold Partner and is ISO27001 certified.
For more information visit: https://www.gradwell.com/
About 3CX (www.3cx.com)
3CX is the developer of an open standards communications solution which innovates business connectivity and collaboration, replacing proprietary PBXs. The award-winning software enables companies of all sizes to cut telco costs, boost employee productivity, and enhance the customer experience.
With integrated video conferencing, apps for Android and iOS, website live chat, SMS, Facebook and WhatsApp messaging integration, 3CX offers companies a complete communications package out of the box.
350,000 customers worldwide use 3CX including Hugo Boss, Ramada Plaza Antwerp, Harley Davidson, Wilson Sporting Goods and Pepsi.. Maintaining its global presence, 3CX has offices in the U.S., U.K., Germany, South Africa, Russia and Australia. Visit 3CX on LinkedIn, Facebook, Twitter and Instagram.
For more information visit: www.3cx.com
Media Contact:
Sarah Chidgey, Chidgey PR, for Gradwell Communications
Tel: +44 (0) 7795 288302
Email: [email protected]

