LONDON, UK, 8TH JUNE 20223CX, developer of the award-winning business communications solution, announces Chris Martin as Director of Strategic Partnerships. This newly created role allows 3CX the chance to focus on cultivating relationships with SIP trunk providers and IP phone manufacturers in a bid to improve interoperability.

In his role, Chris will be responsible for establishing and implementing a robust program for onboarding and nurturing the company’s technology partnerships. Over the past four months, he has signed important agreements with a shortlist of North American service providers (soon to be formally announced), and is working on discussing similar agreements in other key markets.

Talking about his appointment, Chris Martin said:

Chris Martin“I am enthusiastic about the opportunity to contribute to 3CX’ growth, having fond memories of the heady early days at 3CX. Customer onboarding and interop support can be a time-consuming exercise. Our goal is to make for the easiest possible experience for our 3CX Partner Program members and their customers, especially in the new StartUP editions. I look forward to receiving enquiries from any service provider willing to do the right thing for 3CX Partners and customers.”

Chris brings to 3CX over 20 years of experience in IT Software business leadership and commercial development. Previously serving as the CEO of Acunetix, a web security software company and prior to that, having been one of the first team members of 3CX when it was just starting out. He is now back in the fold.

“We are delighted that Chris has rejoined 3CX,” said Stefan Walther, CEO at 3CX. “Chris’ passion for ‘moving the needle’ and bringing industry insights into the overall decision-making process, will help us increase 3CX’s visibility with new and existing providers.”

About 3CX (www.3cx.com)

3CX is the developer of an open standards communications solution which innovates business connectivity and collaboration, replacing proprietary PBXs. The award-winning software enables companies of all sizes to cut telco costs, boost employee productivity, and enhance the customer experience.

With integrated video conferencing, apps for Android and iOS, website live chat, SMS, Facebook and WhatsApp messaging integration, 3CX offers companies a complete communications package out of the box.

350,000 customers worldwide use 3CX including Hugo Boss, Ramada Plaza Antwerp, Harley Davidson, Wilson Sporting Goods and Pepsi.. Maintaining its global presence, 3CX has offices in the U.S., U.K., Germany, South Africa, Russia and Australia. Visit 3CX on LinkedIn, Facebook, Twitter and Instagram.