You probably don’t know this, but I was a partner at an MSP for many years. I led the charge to find and close new customers and my greatest fear was the vendor taking those customers directly. So I understand why partners always ask if 3CX is taking the end-users directly.
3CX Develops. You Deliver.
3CX does not sell directly to end-users and we don’t plan to in the future. I wanted it to be clear, upfront and in bold letters so you don’t miss it. Of course, hearing or reading this neither explains why we don't want to sell directly nor how it’s simply not possible for us to do so. So bear with me while I tell you a little bit about 3CX.
3CX is a mid-sized but global company with offices in Dubai, Cyprus, Germany, Italy, and Tampa in the USA. Altogether, we have about 127 employees around the world. Our focus is to develop the best IP PBX in the world. We don’t do anything else. We don’t want to do anything else.
Our Tampa office has been set up to assist our partners in the USA, nothing else. We don’t do end-user sales or end-user training. Our sales team isn’t compensated on revenue, we’re compensated for finding new partners and developing existing partners into larger ones.
All the leads we do get, we forward right off the bat to our partners by promoting our partner listing and removing our phone numbers. So no one can call in. When prospective customers connect with us on live chat we point them to partners in their area right away. So leads come in via people searching for the partner, not by us forwarding leads.
Occasionally if customers are unhappy with their partners, they may disconnect and order direct or order via a different partner. We have to give our customers the right to do so. It’s up to the partner to avoid this, however, it’s certainly not something we promote.
When it comes to supporting customers directly we don’t do that either. That’s why our technical support is set up as a Tier 2 support. And that’s why we expect you to know something about VoIP and networking before you call us.
You’re Our Frontliner. Our Boots on the Ground
From day one, we needed a way to exponentially increase our presence without having to invest in thousands of employees. By developing our Channel Partner Program we have accomplished this and so much more.
3CX isn’t just the name of our business, it’s the name of our product. And we’re here to make it the best it can be. To work, 3CX needs a home (on-prem/hosted), phones, and SIP Trunks. It also takes set up, call flow configuration, call queue configuration, ring group configuration, training, and much more. And that’s why we need partners like you.
Knowing how to do this doesn’t matter if you don’t have customers. To get paid to set up 3CX you need to hunt for them. But not just any customer, you need to find customers who can pay for all that. Because while 3CX is inexpensive, everything else adds up to real money. The type of money You can live on. These customers aren’t walking around holding up their hands saying, “Sell me a phone system based upon 3CX.” It’s your job to find, prospect, meet, diagnose, present, sell, and close.
We Can’t Do It All. We Need You!
Once set up, the phone system is more than just software. It’s an essential part of every business in the world. Nevertheless, things break, problems arise, and help is needed. You are that help. You’re the one crawling under desks and running cable through drop ceilings. You’re the one the customer has a relationship with - not 3CX.
You bring the value. You bring the hardware, code, and knowledge required to create a phone system that’s perfectly tailored to your client. And that’s why we’re partners. This is why we choose to be strictly channel focused. This is why we need you!
